"It doesn't build itself, it just seems that way"
Torque-USG
Fig Media is currently partnering with
Torque, a unique marketing company in Chicago that utilizes "tribal" marketing
tactics. [click
here to visit Torque]
Currently
Torque and FIg Media have been working with USG on promoting
a new product that can change the way housing is built. USG has
revolutionized the use of light gauge steel framing, and has
applied it to building houses. These pre-fabricated houses can
be framed up in eight hours! (psst....thats almost 10 times faster
then traditional methods)
Eric Masi of Torque likes
the way that we run our business and invited us to photograph
the construction project down in Baton Rouge, Louisianna. The
project included a video time-lapse and digital photography.
Both were shot at the construction site of a housing structure.
The photography,
which included about 2000 photos, turned out great and from
the work Fig learned a ton about planing complex jobs.
Fig has
created time lapse videos aided with graphics for presentations
and also to send out as DVD's to help promote the use of
these houses where they are needed most; Louisiana and other
locations throughout the United States.
The "rethink, rebuild, recover" campaign
with USG's new steel frame housing is well on its way and
will revolutionize the recovery efforts as well as change
the way we think about building homes today.
Executive Producer: James
Gustin
Project Manager / Editor: Melissa
Martens
Videographer: Carl
Wiedemann
Digital Photography: James
Gustin , Eric
Masi [Principal
and Creative Director: Torque] |
